business strategy accelerator

8 weeks to re-design your business to give you the life you yearn for »

Doing work you relish, earning money you enjoy, within the hours you’re cheerful to devote to work

Did you start out in business with a vision of a flexible lifestyle, full of satisfying work?

But instead, you’re:


Working too many hours


Bringing in less money than you’d like (or it’s a bit inconsistent)


Paralysed by all the decisions you need to make


Fed up of wishing things were different

Do you want your business to be exactly the same in a years’ time?

No? Then let’s re-design it…

Let’s craft a business that works for you

Successful businesses come in all shapes and sizes. It doesn’t matter how anyone else has done it – what matters is that your business suits you.

Spend 8 weeks with me inside the Accelerator and…

you will feel…

confident you’re shaping a business that you’ll love running

clear about how you’re going to meet your working hours and income goals

focused on your path ahead, able to ignore all the noise about what you ‘should’ be doing

excited about the future of your business

And you will walk away with…


A clear vision for your brilliant business


A detailed roadmap for the next 12 months


A simple, but powerful, tool to keep you on track


3 months’ further support to keep your momentum going as you implement your exciting plans

Mike Cole sitting on a chair looking into the camera

Hi, I’m Mike…

We all have different strengths, and mine is that I’m great at helping small business owners (like you) to see and explore opportunities to evolve their unique businesses, so they can confidently make informed decisions.

I’m a dab hand at this – I used to help multi-million pound businesses rapidly wade through a sea of information to fish out the few pearls needed to make key decisions.

I offer a calm, supportive space to help you make the right decisions for you. There are no pre-conceived ideas about what you ‘should’ do or ‘six-figure models’ to shoehorn your business into.

I do this using my coaching skills. I’m an ICF-accredited coach, which means I’ve had a lot of training and experience* at helping people explore their unique situation, gain new insight and take positive action.

So, what does that all that mean for you?

I can quickly shine a light on the opportunities in your business. And I’ll help you to consider what’s right for you, and to confidently make firm decisions, so that you end up with a business you love to run.

* To get my accreditation in June 2021, I completed 125 hours of training and clocked up over 100 hours of paid coaching sessions with my clients (and I’ve been busy since then!)

previous accelerator members who have transformed their businesses

(it used to be called Business Strategy Pitstop – we’ve just renamed it)

Jon Clayton – Architectural Technologist

“I quickly identified which opportunities to say no to, and which ones to definitely pursue… I can significantly increase my revenue which, for me, is going to be transformational.”

Amy Falcione – Small Business SEO Consultant

“If you’re not sure how to move your business forward, or even what your next steps should be, I highly recommend working with Mike. He asks excellent questions to get you thinking in different ways about your business. He’s full of fantastic ideas to gently nudge you in the right direction.”

8 week Programme Structure


6x 1 hour, 1:1 sessions with Mike on Zoom


Constant support and encouragement throughout – you can email me between sessions.


BONUS: 3 months’ in my membership community (the Cole Collective) for support and encouragement as you implement your plans (membership begins at the end of the 8 weeks)



(payment plan available)

Let’s see if pitstop is right for you

If you’re interested in joining Pitstop, why not come and have a chat with me?

We’ll talk about your business, and you can ask me questions and get a feel for my style to see if you’d enjoy working with me.

I’ll ask you to go away and think about it, then let me know whether you’d like to join. I absolutely won’t ask you to make a decision during our call.

Click on the button below and you’ll be taken to my calendar, where you can pick a 30 minute slot that works for you.

more kind words from previous participants…

Last year I was exhausted and totally overwhelmed. I had loads of ideas about “things I could do” but I didn’t know what to do first and I didn’t know how to price my services. Mike helped me formulate my long term goals and a realistic, flexible strategy to get to that goal.

I’m charging DOUBLE what I used to, attracting the right clients for me and I’m fully booked.

Natalie Pithers

Genealogist & Owner of the Curious Descendants Membership

Mike did all the heavy lifting with the numbers, then showed them to me in a way that made sense. It was really exciting to make plans knowing they were grounded in fact.

This programme has definitely put me back in the driving seat of my business, and excited about the future.

Anna Hardy

Photographer & Owner of The Shutterhood membership


When will the calls be?

Your calls can be booked at your convenience through my online calendar. These can also be amended via my online calendar, as long as you give more than 48 hours notice.

What is the time commitment for this programme?

To make the most of your time in the programme, you’ll need to give yourself the space of about 1-2 hours a week, on top of our 1 hour scheduled call.

I’m allergic to spreadsheets, do I have to create one?

No. We’ll use a spreadsheet to help us, but I’ll set it up as we go through the detail of your business together.

In sessions 4 and 5 you’ll need to enter numbers into cells on that spreadsheet. But that’s as difficult as it will get.

I will talk you through it and, by the end of the programme, I promise you will feel confident with how it works and be able to use it yourself.

If you have any concerns about this at all, do let me know when you book your free call and we can chat about it.

I really don’t know what is going on with my numbers, will this programme work for me?

Absolutely. There are a few key numbers that we will need (e.g. the price of each of your services), but we don’t need lots of detail. You don’t need to think about it before we start – I’ll guide you through step-by-step, and make sure you’re only doing what is absolutely necessary.

I'm brand new to business - is this right for me?

The Business Strategy Accelerator is designed for people who have some experience of the industry that their business is in. So, if you’re currently freelancing, and looking to set up a business in that niche, then it will definitely help.

But if you have no experience of the area that your business will be in, it may not be the right programme for you.

If you’d like to have a chat about your plans, please do book a call (I’m always interested to hear about people’s businesses). I’m happy to point you in the direction of other resources that could help, if this programme isn’t right for you.

Can you tell me more about the 6 steps in this programme?

I’ve created a video walking you through the 6 steps here: The 6 Step Process for Designing a Business as Unique as You Are. It’s only 12 minutes long, but it will give you a real feel for how the process works.

I am a small business with employees, is this programme suitable for me?

Yes – but we may need to adapt it. I’ve worked this way with a number of businesses that are a bit more complicated and we’ve tweaked the programme to suit their needs.

Book in a call to tell me about your business, and we’ll work out the best option for you.

Is there a payment plan?

Yes. You can pay in 2 instalments. If this is of interest, let me know when we chat and I can explain the options.